The Music Business: Generator Compact One-Day Workshops
For three days this December, Generator is holding three one-day workshops at Dance City Newcastle, with the focus on DIY Bands and Small Music Businesses.
Appointed by The SUSTAIN Strategic Partnership to deliver a music business workshop programme, these short courses offer a practical solution for small music businesses, having been assembled by people with extensive experience of working within the music industry and is being funded under the One North East Higher Level Skills programme.
These courses are free to attend but will be restricted to 12 people per unit so please register interest as soon as possible. This is a one-off opportunity for music businesses in the region and the workshops are targeted at record labels, music managers, live promoters, DIY Bands and other music businesses.
Location:Dance City
Temple Street
Newcastle NE1 4BP
All workshops will run from 10.30am – 5.30pm
Schedule:
8th December 2009: Strategic Music Marketing
This unit will examine the strategic processes and methods involved in preparing a music business marketing campaign, from market research and planning to implementation and evaluation.
This Compact is essential for managers, DIY artists and new record labels in particular. Having a clear plan with save you time, money and increase your chances of success significantly.
This Compact is essential for managers, DIY artists and new record labels in particular. Having a clear plan with save you time, money and increase your chances of success significantly.
9th December 2009: Digital Music Distribution and Sales
This workshop will focus on the impact the internet has had on music distribution and how it has changes the sales and marketing process.
This unit will be highly relevant for DIY artists and labels as well as managers and marketing companies.
This unit will be highly relevant for DIY artists and labels as well as managers and marketing companies.
10th December 2009: Finance and Funding For Music Business
This unit will focus on developing a music business enterprise from start up and the business planning processes involved. It will also look at how to structure your business growth and how to communicate with potential investors.
This workshop will be particularly important for those looking to attract investment or funding into their music business
This workshop will be particularly important for those looking to attract investment or funding into their music business